Structure and activities of an advertising agency

Without the appropriate operation of an advertising agency, the advertising department cannot function. This firm has the specialised skills, expertise, and understanding needed to develop, design, and execute a successful advertising campaign. It is made up of authors, artists, media professionals, account executives, and producers, among others.

To complete the assignment, collaboration is essential. When you look at the normal corporate structure of an advertising firm, you'll see that it frequently varies depending on the functional reasons.

We may come across a large advertising firm, a medium ad agency/ promoters in Dubai, or even a tiny ad agency, each with a different amount of employees. However, an agency's essential functions remain the same. There are several ad agencies with a worldwide presence, others with a national presence, and a few with a local presence.

Full service agencies & specialised agencies are the two primary types of advertising agency nowadays. Full-service agencies are those that provide a comprehensive range of media and market-related services.

Specialized agencies, on the other hand, fall into three categories: independent agencies that offer only limited support such as media planning and buying, agencies that specialise in internet-related activities, and agencies that work in a specific market sector such as business-to-business marketing.

Departmental Roles and Responsibilities

As previously said, advertising agencies are made up of many departments, each of which has a certain function to play in the final product. Every department is linked to one another and is reliant on one another. They can't be expected to operate alone. The Creative and Production sides of an agency may be separated into two categories. Now let's look at an important division and their tasks, as well as the important players involved.

Client Service

With increased competition, it is more important than ever for any marketing agency Dubai to establish solid relationships with their customers. It's critical to have a solid fit between the client, the agency, and the company's brand. The services offered by the agencies aid in the long-term retention of clients, and the agencies must provide their best in order to keep their accounts. The agencies must adapt and change to the industry's new changes and needs. Clients frequently rate agencies, giving them an advantage in the industry and among competitors. Call us for customer satisfaction survey!

Client service entails addressing all of a client's needs in charge of preparation, planning, budgeting, production, and media placement. Some consumers split their spending across many agencies, while others prefer the assessment method. When there is boredom, a difference in ideas, a difference in perspectives, or if the creative team moves to a different agency in order to preserve brand continuity, clients leave for a new agency.

Importance of Creative department

The creative department is the life and soul of an advertising firm, and it is responsible for gaining and maintaining customers through its work. This is the division that takes all of the ideas and turns them into photographs and visuals, then bundles them into a marketable product for the intended audience.